You’re struggling to write that post.

So let me interrupt your attention, to answer the following question first. And then I’ll tell you how to write it.

After all, you want to know how to write a blog post in order to “actually” write it, not just to “know” how to write it.

Why do we fail to write a successful blog post?

It’s not the about knowing the steps and you’re done.

It’s not about looking up the internet “How to write a blog post”. You’ll find hundreds of articles talking about this, and I bet that almost all are useful.

Then what’s the problem, why can’t you write that post? Even if you have good language and grammar skills, and you understand everything you read. You have a lot of ideas that you want to express, BUT WHAT IS THE PROBLEM?

It’s your “Comfort Zone”. We, you and I, human beings, easily quit or postpone every task that is out of our comfort zone.

Every time you sit down to write that post, especially as a beginner, you get stressed of thinking what to write and how to make it good or cool like pros. You think that you have time to write it maybe tomorrow or another day.

NO.

Just sit down and write even if you don’t know where to start, or what to write. The key to succeed in this task, is to take it serious, and feel its pain until you do it.

Just treat it the same as you treat your job when your boss is waiting for a deliverable from you at the end of day, with NO EXECUSES to failure.

Once you get used to do it this way, things will go smooth onwards.

Now, let’s answer what you came here for…

How to Write a Blog Post

Step 1: Preparation

Before you start writing consider the following:

  • Who’s your reader? And what’s the problem?

Blog writing is like opening a conversation with your reader. If you don’t write precisely to this reader, you’re doing a big mistake. Writing to everyone, is the same as writing to no one.

When you know your audience, and the problem, you can easily slip into their shoes, and start speaking as if you’re sitting on top of their mind. This is called empathy.

  • What kind of post is it?

And this depends on your topic, is it a “how to”, “list”, “presentation”, etc. Knowing this part is important to plan the rest of your content. Sometimes, you can approach the same topic in two different types of posts.

  • Do you have all the information that fulfills your audience need?

You don’t have to know every bit of detail about your topic, sometimes you need to search for what you miss, in order to give your audience a full and clear image of what you’re talking about.

Example:

The example goes here and explains what you’ve written in your upper section friend.

The example goes here and explains what you’ve written in your upper section friend.

  • Option1
  • Option2
  • etc…

Step 2: Put an Outline

This part is the skeleton of your post. It helps you keep focusing on the flow of and organization of ideas. For example, here’s the outline I wrote for this post:

Example image of outline…………………

And I actually followed it as you can see.

Step 3: Write the Headline

Do you know that 80 out of 100 will read your headline, but only 20 will read the content? This is why highest paid copywriters consider that 50% of post writing time should be spent on your headline.

Even an experienced copywriter might spend days to write only one headline.

So give your content what makes it deserve to be read.

When you write a headline, remember the following:

  • It contains the benefit that your readers are looking for
  • Your headline is a promise to readers that they’ll be satisfied by your content
  • Be specific, general headlines don’t get read usually
  • Lookup headlines that work, and don’t re-invent the wheel every time

Step 4: Start With a Captivating Introduction

Writing is not an easy job my friend!

You’re on a hard mission to keep readers connected with you all the way. After getting them on board with your headline, it’s time to keep them.

A good introduction grabs and drives your reader to the main valuable content of your post.

Here are some common practices of a good intro:

  • Use empathy, as if you are speaking from the reader’s perspective
  • Use short sentences, especially at the beginning
  • Keep your introduction short and quick
  • Give a hint at the following paragraphs in your last sentence

Step 5: Write Your Content

Too long, too boring.

A reader says so, when your content is not well organized and formatted.

If you want to keep readers till the end, you should take these tips into consideration:

  • Organize and format:
    1. Divide your content into separate paragraphs, and use a subheading for each main idea
    2. Use a consistent formatting and numbering
  • Add real value, that other similar posts don’t speak about
  • Deliver the helpful information that your reader came for
  • Use examples, not just vague titles and sentences
  • Be generous, and deliver the amount that fulfills your reader’s satisfaction. Don’t cut it down when you’re tired of writing.
  • Close the main content of your post with some motivation. Show them what to expect after following your advice or solution.

Step 6: Place a Call to Action (CTA)

Your blog is not a general broadcasting platform.

You want readers to sign up, download and eBook, or read another post, etc.

That’s why, you’ll definitely need to place a call to action at the end of your post. Your CTA is your lead generating element, but it’s also valuable for the reader. Sometimes your readers want to continue the journey with you, but without a clear CTA, you’ll lose them.

When putting your call to action, pay attention to these practice of a good CTA:

  • Make it benefit oriented:

Examples (“Get my eBook” rather than just “Download”)

  • Keep it consistent with your content

Examples……

  • Craft it to stand out

Examples…….

Step 7: Optimize for SEO

This is not a step in the chronological order.

Actually by practice, it goes with all of the above steps.

When it comes to search engines, the more you optimize the more your post page ranks.

I got the following best practices from backlinko.com for on page SEO optimization:

  • Start title with keywords
  • Engage with images and multimedia to reduce bounce rate
  • Include your keywords in subheadings
  • Use keywords in the first 100 word of your post
  • Use outbound links
  • Use internal links
  • Try to add relevant and valuable content if your post is short

I’ve mentioned the selected practices for “writing”, you can check the full list of best SEO practices on put link here….

Step 8: Edit and Proofread

Words are like inflated money, the more you use, the less each one is worth.

To deliver a great peace of content you need to go through your post as many times as it takes. As if you’re sculpturing it.

Some tips for editing and proofreading your content:

  • Trim sentences and delete useless words (the shorter, the better)
  • Check for grammar and spelling mistakes, unless you need to keep some mistakes on purpose
  • Review the structure and formatting
  • Include supporting references and examples
  • Make sure your content is copyright-free

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