You’ve written a great content, or came out with a solution that millions out there are searching for, but..nobody is even interested to give you a chance and read what you have.
The problem? No matter what content you’ve written under the cover, without a catching headline, your treasures might be kept unrevealed. If I squeeze my mind I can tell you there are two ways to write a compelling head line.
The 1st way (the hard one): call it “Re-Invent the Wheel” method
- Read a lot about copywriting
- Come out with original headlines
- Spend months in testing what works and what does not
And I’m not telling you this for joke, but because everyone has this feeling inside “I wanna be different, I want to come out with a killer idea that no one ever thought about”. Unless you’ve been a writer for more than a decade, remove this selfish feeling and USE WHAT REALLY WORKS.
The 2nd way: “Use What Works”
Am I asking you to grab the formulas of other writers and use it for your headlines? Am I telling you to be a cheater?!
But not in the sense of “copy and paste”, you should know how and when to apply each formula.
Probably 99% of successful writers are doing this, in fact it’s not cheating, just using what experiments have proven to work.
I’m not going to sum up all the headline formulas in this post, rather I will show you the essential elements of the most used ones.
The main features of a successful headline:
- It should contain key words: It’s true that keywords are important for SEO, but the real significance, that it links your content with what readers are looking for.
- It relates to benefits: Web surfers are looking for useful information and solutions, the more your title targets your readers’ need in a form of benefit, the more it gets their attention.
- The most important, it contains a promise: Readers want a reward for looking up your content. When you write a headline, it means you’re telling the reader “I promise that you’ll be rewarded or satisfied…”
Examples of useful headlines:
- “How to” Headlines:
- How to start a blog and make more money
- How to lose weight and look better
- How to write a post that gets more subscribers
Notice how the “how to” statements are followed by the benefit using “and” and “that”.
You can also use the “how” for a title that simulates the reader’s situation:
- How Jonathan got 10,000 likes in 3 days
- How I get 25,000 monthly visitors using SEO
The rule of thumb is to focus on the benefits that trigger your readers’ attention.
- “List Post” Headlines:
- 4 mistakes that every freelancer must avoid
- 10 ways to control your anger
- 15 legitimate ways to make more money
Readers love list posts because it can be scanned in a super-fast manner while still getting the benefit out of the post.
- “Big benefit” headline
- 4 Free downloads when you signup
- Get a 70% discount on your second purchase
- Your own blog in one day
Sometimes you just need to say it directly by stating the big benefit. This type of headline is good for email campaigns.
- “Command” headline
- Save your time and money with this tool
- Get 30,000 followers in 30 days
- Start freelancing and make additional 1000$/month
This type is good for sales copy, it directly connects your reader with the benefit behind your call to action.
- Starting the headline with “why”:
- Why John Smith always gets thousands of readers
- Why this paint saves you money
Similar to the “How to” headlines, this is another way to focus directly on benefit.
For every type of content, somebody out there has written a great formula for a relevant headline, you need to search, brainstorm your options, and then select the best one.
Simply that’s it, I hope you enjoyed!